Smith, Gordon V.,  1937- <br/><br/>
Trademark valuation :  a tool for brand management / 
Gordon V. Smith and Susan M. Richey. 
 - 2nd ed. 
 - Hoboken, New Jersey :  John Wiley & Sons,  [2013] 
 - xiii, 351 p. :  ill. ;  26 cm. 
 - Wiley finance series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781118245262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Trademarks--Law and legislation--United States.<br/>Trademarks--Valuation--United States.