Woodburn, Diana. <br/><br/>
Handbook of strategic account management :  a comprehensive resource / 
Diana Woodburn and Kevin Wilson. 
 - Chichester, West Sussex :  Wiley,  2014. 
 - xiii, 634 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 555-604) and index 
<br/><br/><label>ISBN: </label>9781118509081 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Marketing--Key accounts.<br/>Sales management.<br/>Selling--Key accounts.