Using trends and scenarios as tools for strategy development : shaping the future of your enterprise /
by Ulf Pillkahn.
- Erlangen : Publicis Corporate Pub., c2008.
- 452 p. : ill. (chiefly col.), col. port. ; 25 cm. + 1 folded sheet.
a Booklet (6 p., folded) in back pocket.
Includes bibliographical references (p. 437-449) and index
9783895783043
Business planning. Industrial management. Strategic planning.