Pillkahn, Ulf, 1967-

Using trends and scenarios as tools for strategy development : shaping the future of your enterprise / by Ulf Pillkahn. - Erlangen : Publicis Corporate Pub., c2008. - 452 p. : ill. (chiefly col.), col. port. ; 25 cm. + 1 folded sheet.

a Booklet (6 p., folded) in back pocket.

Includes bibliographical references (p. 437-449) and index

9783895783043


Business planning.
Industrial management.
Strategic planning.