Ramfelt, Lena, 1961-

Gear up : test your business model potential and plan your path to success / Lena Ramfelt, Jonas Kjellberg, Tom Kosnik. - [Chichester, West Sussex, United Kingdom] : Capstone, [2014] - 191 p. ; 19 x 24 cm

Includes bibliographical references (pages 171-178).

9780857085627


Business planning.
Entrepreneurship.
Marketing research.
New business enterprises.
New products.