Gear up : test your business model potential and plan your path to success /
Lena Ramfelt, Jonas Kjellberg, Tom Kosnik.
- [Chichester, West Sussex, United Kingdom] : Capstone, [2014]
- 191 p. ; 19 x 24 cm
Includes bibliographical references (pages 171-178).
9780857085627
Business planning. Entrepreneurship. Marketing research. New business enterprises. New products.