Safko, Lon.

The social media bible : tactics, tools, & strategies for business success / Lon Safko. - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, c2012. - xviii, 622 p. : ill. ; 25 cm.

Includes index

9781118269749


Electronic commerce.
Internet marketing.
Online social networks--Economic aspects.
Social media--Economic aspects.