TY  - BOOK
AU  - McDonald,Malcolm
AU  - Wilson,Hugh
TI  - Marketing plans: how to prepare them, how to use them 
SN  - 9780470669976
PY  - 2011///
CY  - Chichester, West Sussex, U.K.
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Planning
N1  - Includes bibliographical references and index
ER  -