McDonald, Malcolm. <br/><br/>
Marketing plans :  how to prepare them, how to use them / 
Malcolm McDonald, Hugh Wilson. 
 - 7th ed. 
 - Chichester, West Sussex, U.K. :  Wiley,  2011. 
 - xvi, 573 p . :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470669976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.