Kourdi <br/><br/>
The marketing century :  how marketing drives business and shapes society : The Chartered Institute of Marketing / 
edited by Jeremy Kourdi. 
 - Chichester :  Wiley,  2011. 
 - 272 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0470660155 9780470660157 (hbk.) 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Chartered Institute of Marketing--History.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--History.