Baker, Ronald J.  1962- <br/><br/>
Pricing on purpose :  creating and capturing value / 
Ronald J. Baker. 
 - Hoboken, N.J. :  J. Wiley,  c2006. 
 - xxvi, 374 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 343-354) and index. 
<br/><br/><label>ISBN: </label>9780471729808 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.