TY - BOOK AU - Berke,Adam AU - Fulton,Gregory AU - Vaccarello,Lauren TI - The retargeting playbook: how to turn Web-window shoppers into customers SN - 9781118832646 PY - 2014///] CY - Hoboken, New Jersey PB - John Wiley & Sons KW - Customer relations KW - Internet marketing KW - Target marketing N1 - Includes bibliographical references and index ER -