Berke, Adam, <br/><br/>
The retargeting playbook :  how to turn Web-window shoppers into customers / 
Adam Berke, Gregory Fulton, Lauren Vaccarello. 
 - Hoboken, New Jersey :  John Wiley & Sons,  [2014] 
 - xii, 177 p. :  ill. ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118832646 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Internet marketing.<br/>Target marketing.