Mulvey, Paul. Business analysis for dummies / by Paul Mulvey, Kate McGoey, and Kupe Kupersmith. - Hoboken, N.J. : John Wiley & Sons, c2013. - xiv, 364 p. : ill. ; 24 cm. Includes index. ISBN: 9781118510582 Subjects--Topical Terms: Business analysts.Business planning.Strategic planning.