Putsis, William,  1959- <br/><br/>
Compete smarter, not harder :  a process for developing the right priorities through strategic thinking / 
Dr. William Putsis. 
 - Hoboken :  Wiley,  2013. 
 - vii, 211 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781118708712 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Target marketing.