TY  - BOOK
AU  - Shell,G.Richard
AU  - Moussa,Mario
TI  - The art of woo: using persuasion to sell your ideas 
SN  - 9781906465223
PY  - 2008///
CY  - Chichester
PB  - Capstone
KW  - Interpersonal relations
KW  - Persuasion (Psychology) in organizations
N1  - Includes bibliographical references (p. 293-301) and index
ER  -