Predictive business analytics : forward looking capabilities to improve business performance /
Lawrence S. Maisel, Gary Cokins.
- Hoboken, New Jersey : John Wiley & Sons, Inc., c2014.
- xx, 252 p. ; 24 cm.
- Wiley & SAS business series. .
Includes bibliographical references and index
9781118175569
Business intelligence. Business planning--Statistical methods. Decision making--Statistical methods.