Ehrlich, Evelyn,  1950- <br/><br/>
The financial services marketing handbook :  tactics and techniques that produce results / 
Evelyn Ehrlich and Duke Fanelli. 
 - 2nd ed. 
 - Hoboken, N.J. :  Bloomberg Press,  c2012. 
 - xi, 196 p. :  ill. ;  26 cm. 
 - Bloomberg financial series. .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781118065716 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Financial planners--Marketing.<br/>Financial services industry--Computer network resources.<br/>Financial services industry--Marketing.--United States