TY  - BOOK
AU  - Duggan,Kris
TI  - Business gamification for dummies
T2  - For dummies
SN  - 9781118466933
PY  - 2013///
CY  - Hoboken, N.J, Chichester
PB  - Wiley, John Wiley [distributor]
KW  - Computer games
KW  - Social aspects
KW  - Consumer behavior
KW  - Internet marketing
N1  - Includes bibliographical references
ER  -