TY  - BOOK
AU  - Bodnar,Kipp
AU  - Cohen,Jeffrey L.
TI  - The B2B social media book: become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more 
SN  - 9781118167762
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Internet marketing
KW  - Online social networks
KW  - Economic aspects
KW  - Social media
N1  - Includes bibliographical references (p. 205-208) and index
ER  -