The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more - Bodnar, Kipp, 1982-.; Cohen, Jeffrey L., 1965. (Hoboken, N.J. : Wiley, 2012)
Includes bibliographical references (p. 205-208) and index
Keywords: Internet marketing; Online social networks -- Economic aspects; Social media -- Economic aspects