Brooks, Jeff,  1961- <br/><br/>
The money-raising nonprofit brand :  motivating donors to give, give happily, and keep on giving / 
Jeff Brooks 
 - Hoboken, New Jersey :  John Wiley and Sons, Inc.,  [2014] 
 - Wiley nonprofit authority. .
 - Wiley nonprofit authority series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118583425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Fund raising.<br/>Nonprofit organizations--Management.<br/>Nonprofit organizations--Marketing.