Barwise, Patrick. Beyond the familiar : long-term growth through customer focus and innovation / by Patrick Barwise and Seàn Meehan. - Hoboken, N.J. : Jossey-Bass/Wiley, 2011. - x, 174 p. : ill. ; 24 cm. ISBN: 9780470976319 Subjects--Topical Terms: Customer services.Success in business.