Sherman, Aliza.

Social media engagement for dummies / by Aliza Sherman and Danielle Elliott Smith. - Hoboken, N.J. : John Wiley & Sons Inc, [2013] - xvi, 368 p .: ill .; 23 cm. - For dummies .

Includes index.

1118530195 (pbk.) 9781118530191 (pbk.)


Internet marketing.
Online social networks.
Relationship marketing.
Social media--Handbooks, manuals, etc.