TY  - BOOK
AU  - Daw,Jocelyne
AU  - Daw,Jocelyne
TI  - Breakthrough nonprofit branding: seven principles for powering extraordinary results 
T2  - The AFP/Wiley fund development series
SN  - 9780470286913
PY  - 2011///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Advertising
KW  - Branding (Marketing)
KW  - Nonprofit organizations
N1  - Includes bibliographical references (p. 303-306) and index
ER  -