Daw, Jocelyne. <br/><br/>
Breakthrough nonprofit branding :  seven principles for powering extraordinary results / 
Jocelyne S. Daw ... [et al.] 
 - Hoboken, NJ :  Wiley,  2011. 
 - xix, 316 p. :  ill. ;  24 cm. 
 - The AFP/Wiley fund development series ;  188 .
<br/><br/>Includes bibliographical references (p. 303-306) and index. 
<br/><br/><label>ISBN: </label>9780470286913 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Branding (Marketing)<br/>Nonprofit organizations.