Fishkin, Rand. Inbound marketing and SEO : insights from the Moz Blog / Rand Fishkin and Thomas Høenhaven. - Chichester, West Sussex, U.K. : John Wiley & Sons, 2013. - xviii, 342 p. : ill. ; 24 cm. Includes bibliographical references and index ISBN: 1118551559 (pbk.) 9781118551554 (pbk.) Subjects--Topical Terms: Internet marketing.Web search engines.