TY  - BOOK
AU  - Gotts,Ian
AU  - Rowsell,Dominic
TI  - Why killer products don't sell
SN  - 9781906465261
PY  - 2008///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Brand name products
KW  - Management
KW  - Consumer behavior
KW  - Sales management
N1  - Includes bibliographical references
ER  -