Gotts, Ian. <br/><br/>
Why killer products don't sell / 
by Ian Gotts & Dominic Rowsell. 
 - Hoboken, NJ :  Wiley,  c2008. 
 - xxiii, 165 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9781906465261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Consumer behavior.<br/>Sales management.