Cecere, Lora M.

Bricks matter : the role of supply chains in building market-driven differentiation / Lora M. Cecere, Charles W. Chase, Jr. - Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] - xvi, 303 p .: ill .; 24 cm. - Wiley & SAS business series. .

Includes bibliographical references and index.

9781118218310 (cloth)


Business logistics.