TY  - BOOK
AU  - Arthur,Lisa
TI  - Big data marketing: engage your customers more effectively and drive value 
SN  - 9781118733899
PY  - 2013///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Internet marketing
KW  - Marketing research
KW  - Statistical methods
KW  - Marketing
KW  - Data processing
KW  - Management
N1  - Includes bibliographical references (p. 177-184) and index
ER  -