Marketing and finance : creating shareholder value - McDonald, Malcolm; Smith, Brian D. (Brian David), 1961-; Ward, Keith, 1949- (Hoboken : Wiley, 2013)
Revision of the author's Marketing due diligence.
Includes bibliographical references (pages 243-244) and index.
Keywords: Corporations -- Investor relations; Corporations -- Valuation; Economic value added; Risk assessment; Stocks -- Marketing; Stocks -- Prices