Polivy, Deborah Kaplan, 1947-

Donor cultivation and the donor lifecycle map : a new framework for fundraising / Deborah Kaplan Polivy. - Hoboken, New Jersey : John Wiley & Sons, Inc., c2014. - xii, 228 p. ; 24 cm.

Includes bibliographical references and index

9781118603772


Fund raising.
Nonprofit organizations--Management.