Warwick, Mal.

How to write successful fundraising appeals / Mal Warwick with Eric Overman. - Third edition. - San Francisco : Jossey-Bass, a Wiley brand, 2013. - xiii, 360 pages ; 28 cm. - The Jossey-Bass nonprofit guidebook series. .

Includes index

9781118543665


Direct-mail fund raising.
Nonprofit organizations--Finance.