Strout, Aaron.

Location-based marketing for dummies / Aaron Strout and Mike Schneider ; forword by BJ Emerson. - Hoboken, NJ : John Wiley & Sons, 2011. - xix, 262 p. : ill. ; 24 cm. - For dummies .

Includes index

9781118022498


Branding (Marketing)
Business communication.
Consumer behavior.
Consumers--Research.
Customer relations.
Internet marketing.
Internet marketing--Social aspects.
Marketing.
Marketing--Management.
Online social networks--Economic aspects.
Social media--Economic aspects.
Social media--Marketing.
Social media--Research.
Social networks.