Tellis, Gerard J.,  1950- <br/><br/>
Unrelenting innovation :  how to build a culture for market dominance / 
Gerard J. Tellis. 
 - San Francisco :  Jossey-Bass,  c2013. 
 - xv, 332 p. :  ill. ;  24 cm. 
 - Warren Bennis series .
<br/><br/>Includes bibliographical references (p. 289-306) and index. 
<br/><br/><label>ISBN: </label>9781118352403 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business.<br/>Diffusion of innovations.<br/>Market share.<br/>New products.<br/>Strategic planning.<br/>Technological innovations.