Brands, Robert F.,  1957- <br/><br/>
Robert's rules of innovation :  a 10-step program for corporate survival / 
Robert F. Brands, with Martin J. Kleinman. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2010. 
 - xii, 212 p. :  ill. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780470596999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Diffusion of innovations--Management.<br/>New products.<br/>Organizational change.<br/>Technological innovations--Management.