Saloner, Garth. <br/><br/>
Strategic management / 
Garth Saloner, Andrea Shepard, Joel Podolny. 
 - New York :  John Wiley,  c2001. 
 - xvii, 442 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470009475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.