Marcet, Rick. <br/><br/>
Win/loss reviews :  a new knowledge model for competitive intelligence / 
Rick Marcet. 
 - Hoboken, N.J. :  Wiley,  c2011. 
 - xxii, 202 p. :  ill. ;  24 cm. 
 - [Microsoft executive leadership series]. .
 - Microsoft executive leadership series. .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781118007419 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business intelligence.<br/>Competition.<br/>Marketing--Evaluation.<br/>Strategic planning.