Unruh, James A. <br/><br/>
Customers mean business :  six steps to building relationships that last / 
James A. Unruh. 
 - Reading, Mass :  Addison-Wesley,  1996. 
 - xii, 212 p. :  ill. ;  24 cm. 
<br/><br/> Gift  Includes index. 
<br/><br/><label>ISBN: </label>9780201590432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Case studies.<br/>Customer services--Management--Case studies.<br/>Success in business--Case studies.--Case studies.