Segall, Ken <br/><br/>
Insanely simple :  the obsession that drives Apple's success / 
 Osession that drives Apple's success. 
Ken Segall. 
 - New York :  Portfolio/Penguin,  [2013] 
 - xiii, 239 p. ;  22 cm 
<br/><br/> "Updated with a new chapter"--Cover.  Includes index. 
<br/><br/><label>ISBN: </label>9780670921195 
<br/><br/><label>Subjects--Personal Names: </label><br/>Jobs, Steve, 1955-2011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business<br/>Marketing