Stewart, David W,

Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani. - 3rd edition. - Los Angeles : SAGE, 2015. - xix, 202 pages ; 23 cm. - Applied social research methods series ; 20. .

Includes bibliographical references (pages 181-191) and index

9781452270982


Focus groups.
Social groups.
Social sciences--Research--Methodology.