Vincent, Laurence. <br/><br/>
Brand real :  how smart companies live their brand promise and inspire fierce customer loyalty / 
Laurence Vincent. 
 - New York :  American Management Association,  c2012. 
 - xii, 257 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 241-248) and  index. 
<br/><br/><label>ISBN: </label>9780814416761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Customer loyalty.