Soudagar, Reza.

The customer experience edge : technology and techniques for delivering an enduring, profitable and positive experience to your customers / by Reza Soudagar, Vinay Iyer, Volker Hildebrand. - New York : McGraw-Hill, c2012. - xxvi, 292 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780071786973


Consumer satisfaction.
Customer relations--Management.
Customer services--Technological innovations.