Hartwell, Margaret Pott <br/><br/>
Archetypes in branding :  a toolkit for creatives and strategists / 
Margaret Pott Hartwell and Joshua C. Chen with Chen Design Associates & Max Spector, art director 
 - Cincinnati, Ohio :  HOW Books,  c2012 
 - 120 p. :  ill. (chiefly col.) ;  28 cm 
<br/><br/> Involves index 
<br/><br/><label>ISBN: </label>9781440308185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Archetype (Psychology)<br/>Branding (Marketing)<br/>Commercial art