Bartlett, Randy.

A practitioner's guide to business analytics : using data analysis tools to improve your organization's decision making and strategy / Randy Bartlett. - New York : McGraw-Hill, 2013. - xv, 270 p. : ill. ; 23 cm.

Includes bibliographical references (p. 253-255) and index

9780071807593


Business intelligence.
Decision making.
Strategic planning.