Pearce, John A.

Strategic management : planning for domestic & global competition / John A. Pearce II, Richard B. Robinson, Jr. - 13th ed. - New York : McGraw-Hill/Irwin, c2013. - xxi, 434 p. : ill. ; 26 cm. - Strategic management .

Includes bibliographical references and index.

0078029295 9780078029295


Strategic planning.