Paliwal, Pramod. <br/><br/>
Cases in business marketing / 
 Business marketing. 
Pramod Paliwal, Ramendra Singh, Sudhir Yadav. 
 - New Delhi :  McGraw Hill Education,  c2013. 
 - xxii, 419 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>1259026566 9781259026560 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Case studies.