Perreault, William D. <br/><br/>
Basic marketing :  a marketing strategy planning approach / 
William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy. 
 - 19th ed. 
 - New York, NY :  McGraw-Hill Irwin,  2014. 
 - xl, 725 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0078028981 9780078028984 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.