TY  - BOOK
AU  - Hegarty,John
TI  - Hegarty on advertising: turning intelligence into magic 
SN  - 9780500515563
PY  - 2011///
CY  - New York
PB  - Thames & Hudson Ltd.
KW  - Hegarty, John,
KW  - Advertising agencies
KW  - Management
KW  - Advertising executives
KW  - Biography
N1  - Includes index
ER  -