TY  - BOOK
AU  - Grünig,Rudolf
AU  - Morschett,Dirk
TI  - Developing international strategies: going and being international for medium-sized companies 
SN  - 9783642247248
PY  - 2012///
CY  - Berlin
PB  - Springer
KW  - International business enterprises
KW  - Management
N1  - Includes bibliographical references and index; Internationalization -- Strategic planning in general and in the international context -Strategies for going international for new markets -- Strategies for going international for production and sourcing -- Strategies for being international
ER  -