Grünig, Rudolf <br/><br/>
Developing international strategies :  going and being international for medium-sized companies / 
Rudolf Grünig, Dirk Morschett 
 - Berlin :  Springer,  c2012 
 - xxiv, 368 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Internationalization -- Strategic planning in general and in the international context -Strategies for going international for new markets -- Strategies for going international for production and sourcing -- Strategies for being international 
<br/><br/><label>ISBN: </label>9783642247248 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Management